Step 3: Audit Your Existing Content
by Admin
Posted on 06-02-2023 09:20 AM
Many businesses already have content out there. This will include content that’s on your blog, as well as social media content, podcasts, videos, and so on. That’s why the next step is to figure out whether that content is helping you to meet your goals. (if you’re just getting started and have zero content, you can skip to step 5 – figure out the best content channels. )to do that, you’ll need to carry out a content audit.
That means:
logging all the pieces of content, such as blog posts, guest posts, and so on
assessing their usefulness or success
identifying the gaps
you may also want to look at how your content compares with that of your competitors, and see how any new content will fit in the market.
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Start by taking an in-depth look at the content you’ve already created through a content audit. While we’ll outline the various steps at a high level below, you may be inclined to want a more in-depth overview. This whiteboard friday from rand on how to build a content to keyword map is a great resource. https://vimar.ie/digital-marketing-services/
Step 5: Develop Your Content
If there’s one thing you should take from this, it’s not necessarily that content marketing works — it’s that you need a strategy. Without a strategy, it might not work.
If you’re just dipping your toe into the content marketing water, step back for a minute and think about the big picture. You need to fully understand your audience, your goals, and your differentiating value propositions. Putting in the time and effort it takes to run a content marketing operation is a big investment, and you want to make sure you’re maximizing that investment to see significant returns. Whether you’re new to content marketing or just looking to improve your roi, you can benefit from developing and documenting your strategy and the processes for executing on it.
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Now you know the essentials, but how do you develop an actual b2b content marketing strategy? granted, this will differ from business to business, but our 5-step guide will help you brainstorm the best content marketing strategy for your product or service.
Step 6: Plan Content Distribution
This entire plan is called a content marketing strategy , producing high-quality content can be indispensable in building trust and credibility with new audiences and succeeding in the long term. Here are a few steps to execute a content marketing strategy for your brand: identify your target audience you need to strategize in such a way that your content is tailor made for your target audience. You can distribute material that is customised or personalised for each buyer by utilising a range of content kinds and different distribution channels. If your brand studies the needs of the target audience then you can curate a strategy according to your demographics.
For us, these are the reasons why content marketing is central to success online. So, to be successful, you need a plan for how content marketing can support your goals. We explain how in our 7 step guide to content marketing guide shareable content drives creates awareness for your brand. If your content engages readers they will share it via their social accounts, email or word-of-mouth as a recom- mendation. Everyone is an influencer today! content drives results from seo. Google has made this important since 1998 when it launched. Content became, and still is, king since websites are content and being found relies on content.
Okay, so now you’ve got all this great content in the pipeline. You’re posting to your blog three times a week, have plans to develop a bimonthly newsletter and a video series. How do you make sure people actually see your content? you can create great content but, like the proverbial tree that falls in the forest, if no one reads it, does it matter?
the next step is to start auditing the content page by page. Based on what the data says and a manual check of the page, specify in the ‘content action’ column what should happen with that piece of content. There are five different actions you can choose from: keep along with filling in the content action and page strategy column, we also specify which user journey stage this piece of content caters to. This allows us to analyse any gaps in the funnel at the end of the analysis. Once you have completed this task, you should have a large list of tasks for things you could be doing to the site to improve existing content.